BY DOMINIQUE SCANLAN
Effective January 21, 2018 the United States Postal Service (USPS) will increase mail and shipping rates across the board. Publishers and marketers who utilize mailing services will be affected by these changes.
The USPS is not alone in its price increase for 2018. According to the Pitney Bowes blog, FedEx and UPS both announced an average shipping rate increase of 4.9 percent. In comparison, the USPS is still a competitive and cost-saving option.
BY WHITNEY LOHRENZ
Aries’ annual Editorial Manager User Group Meeting (EMUG) is a two-day event that includes presentations about upcoming features, workshops to identify requests for future releases and general discussion about publishing industry trends. Here are some of the most exciting takeaways from EMUG 2017.
The United States Postal Service has temporarily suspended most mail services to Guatemala. This suspension affects Priority Mail Express International® (PMEI®), Priority Mail International® (PMI®), and First-Class Mail International® (FCMI), First-Class Package International Service® (FCPIS®), International Priority Airmail® (IPA®) International Surface Air Lift® (ISAL®), and M-Bag® items. The Global Express Guaranteed® (GXG®) service is still available.
The suspension is due to a contract dispute between the Guatemalan government and the country’s postal agency, El Correo de Guatemala.
While this suspension is temporary, the USPS has not announced when a resolution might come. Allen Press will begin removing Guatemalan addresses from print production mailing lists effective immediately. For more information, please contact your Account Manager or email us at email@example.com.
BY TAYLOR FULTON
The competition for quality journal manuscripts is at an all-time high, with more journals, fewer international barriers and sleeker author services than ever before. In times like these, what’s a publisher to do?
The answer: a timeless classic—marketing.
Okay, maybe this is a little biased. As a Publisher with a keen interest (a.k.a. obsession) with great marketing, I tend to believe that strategic marketing can defy gravity, move mountains and make time stand still.
It’s no secret that member organizations such as societies and associations have been experiencing member attrition for a number of years. In an industry where a decline in members is common, it can be difficult to qualify the success or failure of your own marketing efforts. While the goal of these efforts is ultimately an increase in membership, another helpful tool for analysis is benchmarking your efforts against those of your peers. The answer to the question, “How are we doing?” can certainly be answered in a vacuum, but another relevant piece of the story is realized in comparison with similar organizations and there is much to be learned from shared experience.