Journal Call for Papers: Improving Your Approach

journal call for papers approach

The competition for quality journal manuscripts is at an all-time high, with more journals, fewer international barriers and sleeker author services than ever before. In times like these, what’s a publisher to do?

The answer: a timeless classic—marketing.

Okay, maybe this is a little biased. As a Publisher with a keen interest (a.k.a. obsession) with great marketing, I tend to believe that strategic marketing can defy gravity, move mountains and make time stand still.

The fact is, even publishers who are far less marketing-obsessed may agree that when a journal needs manuscripts, a call for papers is in order. The problem is this: many publishers don’t think of a call for papers as a marketing campaign. Consequently, a call for papers is a lot like golf; most people play, but not many are very good. And like golf, the root cause of the problem comes down to two things, practice and strategy.

In this blog post, we’ll break down the anatomy of a journal call for papers campaign so that you have the nuts and bolts needed to improve your publishing pipeline.


Your target audience—that’s easy. Professionals within the field. Past authors. Society members. That pretty much sums it up, right?

Defining the target audience is the easy part. As an Editor, Managing Editor or Publisher of the journal, you probably have a pretty good idea of your audience. You speak the lingo, walk-the-walk and generally understand what the people want.

While describing the journal’s target market may be simple, the difficult part is segmenting the audience in a detailed yet logical manner. The best marketing campaigns tailor the message to each segment of the market. There is no “one size fits all” mantra. Thus, before crafting the perfect marketing message, take the time to segment your marketing list by utilizing key demographics, psycho-graphics and audience characteristics.

For individuals already in your journal database, your segmentation analysis should include: current authors (one to two years), past authors (three plus years), current reviewers, past reviewers, society members (segmented by membership status and category), individual subscribers and institutional subscribers.

Then you have individuals outside of your database—your prospects; the people you don’t even know. You can segment them by subject matter or scientific discipline, geographic location, notoriety within the community and which competing journals have published their work.


Marketing gurus have stated for years that utilizing a balanced multi-channel marketing strategy leads to more positive and effective results. When it comes to scholarly journals, this means that a single call for papers tactic won’t cut it. You need to reach your target audience through multiple platforms and media channels. Here are some examples:

EMAIL MARKETING  Campaigns to individuals in the journal’s database, personal emails from the Editor or Editorial Board members, new content alerts, list purchases from sources like Thomson Reuters Author Connect or a society within the field of study.

PRINT ADVERTISING  Advertisements to place in the journal itself or other journals that reach the target audience, fliers or postcards to mail or display at conferences, business cards for journal editors.

DIGITAL ADVERTISING  Advertisements to place on the journal website or other websites
that reach the target audience, paid search engine advertisements (e.g., Google AdWords), social media posts and communications, paid social media advertisements (e.g., LinkedIn).


The most critical component of your call for papers campaign is the message. The message should clearly reflect the marketing strategy and take into account a variety of factors including the target audience, marketing channel, unique selling proposition and overarching objectives. For most marketers, this is the “fun part” of the campaign; however, it can also be the most challenging.

While the messaging of a call for papers campaign can vary widely, the essential elements should remain the same:

Why should the audience care?

What is the single-most compelling idea that will motivate the target audience to take action?

What is the journal’s unique selling proposition or competitive advantage?

What types of papers are appropriate for the journal at this time?

What is the call for action?

Where can the audience find more information (i.e. web link)?


What makes marketing exciting (and slightly maddening), is that there is no such thing as perfection. Some tactics will generate fantastic returns and some will come up empty. The only way you’ll know which is which is if you meticulously track your marketing campaigns.

The era of digital marketing has made gathering marketing analytics and metrics easier than ever. Impressions, email opens, click-through rates and page views can typically be found at the click of a button. While these metrics are beneficial in measuring a tactic’s overall strength, they do not reflect true campaign performance. Because of this, marketers are moving to more advanced metrics, such as campaign conversions.

Campaign conversions can be difficult to calculate, but the essence of the metric is simple:

How many people did what the campaign wanted them to do?

How many people followed through on the call to action?

For a call for papers campaign, the answer is quite simple—how many people submitted a paper to the journal?

The tricky part for most publishers is that the process leading up to a submission can be very long. It’s unlikely that one call for papers tactic is going to arrive at the exact moment when a researcher is deciding where to submit their next paper. Thus, the timeline for measuring conversions could be weeks, months or even years.

To mitigate this problem, consider a two-fold approach:

      1. Don’t put all of your eggs in one basket. Execute multiple campaigns targeting different audience segments, utilize a variety of marketing channels and communicate with tailored messaging. Experimentation is the name of the game.
      2. Use tracking mechanisms for everything you do. Whether you are setting up discount or promo codes for each tactic or creating unique landing pages on your journal’s website, be sure that the performance and effectiveness of your campaigns is measurable for the long-haul.

While journal marketing can be difficult at times, as any serious golfer knows, practice and strategy are bound to improve your game.

taylor fulton     Taylor Fulton is Supervisor of Publishing Administration at Allen Press.

How Does Your Association Marketing Stack Up?

allen press association marketing benchmarks

It’s no secret that member organizations such as societies and associations have been experiencing member attrition for a number of years. In an industry where a decline in members is common, it can be difficult to qualify the success or failure of your own marketing efforts. While the goal of these efforts is ultimately an increase in membership, another helpful tool for analysis is benchmarking your efforts against those of your peers. The answer to the question, “How are we doing?” can certainly be answered in a vacuum, but another relevant piece of the story is realized in comparison with similar organizations and there is much to be learned from shared experience.

Three organizations published membership marketing benchmarking reports this summer—the 2016 Association Email Marketing Benchmark Report by Informz, Association Marketing: 2016 State of Digital Marketing in Associations by Demand Metric and the 2016 Membership Marketing Benchmarking Report by Marketing General. Each report gives excellent insight into the marketing efforts of a broad range of member-based organizations.

This article draws from all three reports to offer a broad picture of the state of marketing in the association industry. It also presents ideas for how you might improve your own marketing initiatives.


Knowledge of your members and your industry is the bedrock of a strong marketing strategy. One would expect that by virtue of their status as member organizations, associations automatically have greater knowledge of their constituents than retailers and other organizations that target the general public. However, a majority of associations do not collect relevant member information. In Demand Metric’s survey, only 30 percent of respondents reported membership insight capabilities.

This is a decline of 11 percent compared to 2015. Organizations that do not take the time to understand membership trends are not well positioned to effectively reach current members, let alone future members. Demand Metric reported that 80 percent of societies with a high understanding of their members also claim high marketing effectiveness. Societies that do not have in-depth understanding of their members only felt they had 50 percent marketing effectiveness.

There are a variety of inexpensive, simple ways to collect member insights including surveys, focus groups and personal interviews. Survey Monkey offers a free account for surveys 10 questions or fewer and Google Forms is another free option for surveys. Focus groups can be scheduled during annual society meetings when a group of members are together in person or done virtually. Interviews can be formal, scheduled events or a focused set of questions you instruct society staff to ask whenever members call in. Consider taking the conversation public. You can use social media platforms like Twitter and Facebook to pose a question to your followers. You’ll not only find out what your members think, you’ll engage the community in an open conversation.

However you decide to gather information, your members’ point of view is invaluable. Ask about what members see as benefits, what else they would like from the organization and their preferred way to receive information about the association. Ask what prompted them to join the society and what keeps them on your member roster. Ask about professional goals they have for themselves and how your organization might better support those goals. Think about the marketing tactics you are considering and what member insights would help you decide which tactics have the best chance for success.


Once you have the information from your member research, take time to thoughtfully consider what activities make a positive contribution to your organization’s mission and what activities fall short. Then make a plan. Strategic plans are especially important for organizations run primarily by volunteers and part-time employees. The frequent turnover and variety of opinions can easily lead to inconsistent and disjointed marketing. Setting goals and clearly communicating them throughout the organization helps leadership, staff and volunteers stay on the same page and work toward the same goals.

In your plan, establish multiple tactics for achieving each goal. Classic marketing wisdom dictates at least three touch points to result in an action. Assign responsibility and create a timeline for each marketing campaign from inception through execution.


Email is one of the most effective membership marketing tactics for societies; 77 percent of organizations in the Demand Metric report claim email as an effective tactic and 56 percent of Marketing General respondents identified email as one of the recruitment tactics that earned their organization new members. Only one percent of societies reported not using email.

The Informz report explores association email marketing in-depth. The average open rate  in 2015 was 36 percent. Marketing General reports similar figures for open rates—40 percent for renewals, 33 percent for event marketing, 32 percent for association news and 21 percent for new member campaigns. The Informz report cited 1 to 5 emails per month were sent by 71 percent of respondents. There was no correlation between number of emails and open rates. Open rates are driven more by relevancy than frequency.

Even organizations that have not engaged in focused research often have access to member information via member directories, membership applications or purchase history. Use this information to help tailor email messages to segmented groups, such as new members, members who have been in leadership positions before, members who attended the annual meeting, members with specific interests in the field, etc.

Informz also calls out automated email as a tactic with recent success. Automated emails are triggered by an event and each subsequent email occurs automatically based on an activity by the recipient or a pre-defined schedule. This format allows organizations to steadily send out small bits of increasingly more targeted information. If a recipient clicks on a link in the first email, a subsequent email can give more information about that topic. Or if a recipient does not click on the call to action in one email, the next email can prompt the action again in a slightly different way. In one example, an organization replaced a new member welcome email with a campaign comprised of three automated emails. The open rates jumped from 18 percent to 63 percent. Most email systems, such as Emma and MailChimp, have or are adding functionality to assist with automated email campaigns.

An important factor to consider with modern email is that 41 percent of people read email on their mobile device. So test your email campaigns to make sure they are both functional and engaging across multiple formats.


Seventy five percent of Demand Metric survey respondents indicated  event marketing as a successful membership marketing tactic. According to the Marketing General report, four of the top 10 tactics that earn new domestic members were related to event marketing. The same report indicated that events are an especially effective marketing tactic for organizations with fewer than 5,000 members.

Market your event properly and you could be adding names to your member roster before the event even begins. Consider strategically pricing events so that non-members save money by becoming members before registering for the conference. If you choose this tactic, make sure that anyone who takes registration over the phone understands the plan and can suggest membership to anyone who tries to register at the nonmember price. Another pre-event marketing tactic is a free registration contest. In 2016, the National Athletic Trainers’ Association (NATA) ran a contest for two free conference registrations, housing and airfare. People entered by sharing a photo of a colleague they would like to see at the conference with the hashtag #bettertogether. NATA members selected a winner through votes.This contest gave people a chance to show appreciation for colleagues and highlight a perk of the conference—spending time with the fantastic people in their profession. It also gave NATA great content to re-share.

Schedule strong speakers and develop an interesting program. Then organize supporting activities to enhance that program. Stations that give attendees an opportunity to interact not only make participants feel more involved in the event, they give participants the opportunity to make a contribution that they will naturally want to share with their peers. The Society for Scholarly Publishing hires a graphic recorder who captures the keynote speakers in words and images and also collects feedback from participants throughout the conference. These images are photographed and shared frequently by attendees. If you have a tight budget for your event, consider soliciting sponsors to cover the cost of additions like this. Sponsors who want more bang for their buck will do their own promotion, making life even easier for your marketing team.

Decide on an event hashtag and make sure attendees know it. Be active from your organization’s account throughout the conference. The more moments in an event that are easy and natural to share, the more likely attendees are to talk about the event and your organization.

During the event, also take advantage of the fact that a group of people in your field are all physically together in one space. Host a special coffee or cocktail hour for those interested in becoming a member. Have current members and leaders speak briefly about the impact the organization has had on their career and invite attendees to ask questions.

A lot of member organizations host annual meetings, but smaller, regional events can also add value for your members and provide another opportunity for marketing and member engagement. Consider adding more focused events in person or even virtually through a webinar. Think outside the box. Contests, social events and unique networking events may be more appealing additions to your members’ busy schedules than another education-only event.


Word of mouth marketing is excellent because it is effective— 69 percent of Marketing General respondents said word of mouth was the reason new members joined the society. Another benefit of word of mouth is that members do most of the legwork. To celebrate their 175th anniversary this year, the Royal Society of Chemistry asked members to dedicate 175 minutes to chemistry and share their contribution with the hashtag #Time4Chem. The campaign draws positive attention to the society and its members and generates buzz. All the society did was establish the campaign and tell members about it. The members stepped in and carried it out.


Social media is an excellent tool for word of mouth marketing. The society’s responsibility is to create shareable content and give members a reason to talk about the society. The beauty of social media campaigns is that while your organization may view the campaign as a marketing tactic, members see it as another opportunity for engagement. The more your members engage with your organization the more likely they are to stick around.

Ninety-eight percent of societies use social media, but only 56 percent say it is a successful membership marketing tactic. A social media presence is almost as important as a website for organizations today. It gives another avenue to share content and also offers an easy way for people to get in touch. Marketing General reports that 76 percent of societies say that participation in their public social media networks is growing.

When deciding what channels to use, refer back to your initial member research. Do not waste your time on platforms that your members and potential members do not use. Prescheduling posts is another opportunity to save time and make social media feel more manageable. Most platforms allow users to schedule posts directly on their accounts, but for ones that do not, a third-party application like Hootsuite can be useful.

If you are having trouble getting members to engage on social media, consider inviting some of your more active members to help get the conversation started. A bellwether can help lead the flock and there is no shame in giving serendipity a little push by asking for deliberate participation from a few influential members of your community.


In the midst of executing your marketing tactics and especially when you sit down to plan for the next year, it is important to analyze the results of all marketing. In this article we supplied numbers and statistics about what works for many societies, but your organization is unique and needs to examine what it working for you.

The Demand Metric report notes that the number of marketers who conduct data analysis has declined from last year to only 53 percent. Analysis takes time and training, resources that are precious to a society with a small staff, but the training and time must be viewed as an investment in making better decisions and achieving goals.

Hopefully this information can help you benchmark your current membership marketing and think more strategically about your future membership marketing.

For society marketing ideas, check the Allen Press Pinterest page where we pull together innovative organization marketing for inspiration.

DEMAND METRIC. Association Marketing: 2016 State of Digital Marketing in Associations
Accessed August 15, 2016.

INFORMZ. 2016 Association Email Marketing Benchmark Report
Accessed October 13, 2016

MARKETING GENERAL INCORPORATED. 2016 Membership Marketing Benchmarking Report
Accessed August 19, 2016.

International Symposium on Open Access Publishing Reveals Both Challenges and Opportunities

international open access symposium

On November 17 and 18, the University of Kansas was host to an international symposium, “Envisioning a World Beyond APCs/BPCs.” The event, which was co-sponsored by the University of Kansas Libraries, Open Access Network, Allen Press and SPARC, brought together open access advocates from North America, South America, Africa and Europe. The theme of the symposium points to the fact that Article Processing Charges (APCs) move the access barrier from the reader to the author, which prompted participants to discuss the power structures that are inherent in scholarly publishing today. Through these discussions, participants recognized that access is not just about the ability to read and write, but also the ability to contribute to the global research agenda.

Panelists discussed several factors that contribute to inequality in scholarly publishing, but one of the most significant issues centers around the way scholarship is evaluated. Tenure and promotion practices that overvalue publication in prestigious English-language journals discourage local scholarship and signal a distrust in the quality of research published outside of the Global North. These journals typically expect authors to cite relevant works from other high-impact journals, perpetuating an environment where research activity is rewarded based on visibility in the Global North, but research conducted and published elsewhere is frequently overlooked. This is a problem not only because individual scholars don’t receive adequate recognition for their work, but because the subject of their work is driven not by local concerns or even pure research interests, but by the need to conduct research that will be accepted for publication by a prominent English-language journal. While these issues may seem tangential to the topic of open access publishing, it was clear that attendees considered open access to be a social justice issue and wanted to be sure that any solutions for funding open access initiatives do not propagate inequality.

Symposium participants also acknowledged that there are already working models for open access publishing that do not rely on APCs for funding. In Latin America, for example open access publishing is the norm. The publishing enterprise is supported largely by institutions and government funding. Multiple funding sources help maintain balance as government funds do tend to shift as policy changes are enacted. Additionally, there are always a variety of projects competing for university funds. It is important to note that historically, large commercial publishers have not had a strong presence in Latin America. This may not be the case for long, however. Recently Elsevier has begun hosting journals for the Universidad Nacional Autónoma de México. In coming years, Latin America’s challenge may be to avoid a shift away from open access.

Much of the symposium conversation was broadcast over a livestream feed, and viewers from around the world were encouraged to engage in the discussion and pose questions for the panelists via Twitter using #KUOASymp16. A recording of the livestream is available in two parts. Part one comprises a series of two minute talks in which panelists were invited to address problems and pose questions related to the progress of open access publishing. Part two is a directed dialogue between the panelists and respondents. After the broadcast, the symposium continued with further discussion and activities in which participants were encouraged to imagine new solutions for funding open access publishing. Many participants are engaged in open access initiatives and projects of their own and proposed solutions were varied. Following the symposium, many participants agreed to continue the conversation as part of a group on Humanities Commons, an open-access, open-source, not-for-profit academic network created by the Modern Language Association that will launch this year.

As a company, Allen Press is committed to educating its customers and providing the services that societies need to support their chosen publishing model. Though it may not work for every publication, open access is widely accepted in the scholarly community and Allen Press was pleased to be able to participate in this important conversation.

joanna_gillette    Joanna Gillette is Product Education Manager at Allen Press.

Charleston Conference 2016 recap


During last week’s Charleston Conference—my first—I had a chance to attend several interesting sessions. Here, I would like to provide a recap of just one, a Thursday afternoon session titled “Is Small Beautiful? The Position of Independent Scholarly Publishers in an Environment of Rapid Industry Consolidation.” Three panelists spoke candidly about the benefits and challenges of being a small publisher.

Session Summary: “Is Small Beautiful? The Position of Independent Scholarly Publishers in an Environment of Rapid Industry Consolidation.”

Steve Cohn, director of Duke University Press, is looking for growth in the international market, as the domestic U.S. market is flat. The press publishes 53 journals and about 120 books—mostly in the humanities and social sciences—and is self-supporting thanks mostly to revenues from journal subscriptions. One opportunity involves greater synergy between books and journals, which Steve hopes will lead to more combined book/journal sales in the future.

Richard Gallagher, president and editor-in-chief of Annual Reviews, publishes 46 review journals that ask big questions in the world of physical, life, and social sciences, and seek to appeal to a wide audience. Richard outlined three distinct types of challenges for his organization. The first and most urgent challenge is to maximize the impact of the journals. Annual Reviews is launching a magazine that guides readers toward the articles in the journals. The second challenge—dubbed most important—is to ensure long-term sustainability of the journals. The response to this challenge is tiered pricing, which in addition to being fair to subscribers promises to return more overall revenue to Annual Reviews by asking larger institutions to pay more. The third—and most difficult—challenge is accommodating open access. While Annual Reviews supports open access as a concept, the reality is difficult because article processing charges (APCs) are not a good fit for review articles. Is it fair, Richard asks, to invite someone to contribute to a journal and then send him or her an invoice? He added that, based on the number of articles published, the individual APC would have to be higher than the industry standard. Therefore, future plans involve trying to develop a more collaborative model with a goal of having some journals completely open access within five years.

The third panelist, George Leaman, director of the Philosophy Documentation Center, described his organization as a highly specialized university press. With an emphasis on philosophy and religion, fields with little money to spread around, the Center provides publishing services in order to diversify its revenue streams. In addition to publishing 32 journals and book series, the Center manages memberships for about two dozen other groups and hosts more than 100 journals on its own publishing platform. Maintaining such a platform is both good and bad, George said, but is actually more cost effective than outsourcing. A potential growth area is foreign translation, which involves not only staff members with expertise in languages but also a variety of usable font sets—a more significant challenge than you might think!

Thanks to Charlie Remy, electronic resources and serials librarian at the University of Tennessee at Chattanooga, for hosting this session. I encourage readers to check the conference website for copies of the slides from this and other sessions: Click on Full Schedule, then select specific sessions that interest you to see a summary and download slides if they are available.

KU Libraries, Open Access Network, SPARC and Allen Press jointly sponsoring OA symposium


The University of Kansas Libraries, Open Access Network, Allen Press and SPARC are jointly sponsoring an international symposium, “Envisioning a World Beyond APCs/BPCs,” in Lawrence, Kan., on Thursday and Friday, November 17-18. The symposium will consider current models available for achieving an expansive, inclusive and balanced worldwide open publishing ecosystem.

The symposium will provide a live-streamed session during which internationally respected scholars, publishers, university librarians and executives from foundations and organizations will address advanced questions and problems in the open access movement. Additional symposium meetings will explore the future of “openness” in scholarly publishing, as well as responding to and furthering discussions from last December’s Berlin 12 Open Access invitational conference, which focused on “flipping” the current subscription model of scholarly publishing to one that provides free access to readers paid for by article-processing charges from authors or their institutions.

Kevin L. Smith, dean of KU Libraries, will moderate the live-streamed conversation on Thursday, November 17 from 10 a.m.-12 noon CST. By streaming part of the symposium, the organizers hope to engage a broad international audience in a lively discussion. During the broadcast, panelists will describe their vision for an open access future. Panelists, local respondents and the global viewing audience will engage together in thought-provoking dialogue to address one of the most fundamental questions in the open access movement: To what extent can a global academic community create an open access publishing system that is without costs to readers or authors?

“KU Libraries are honored to host such a distinguished group of cutting-edge thinkers,” said Smith. “We expect the dialogue that takes place here as a result of this meeting to have transformational impact on scholarly communications, moving us toward a more global and inclusive vision of the ecosystem of scholarship.”

Bob Kieft, chair of the board of directors of K|N Consultants, an organization that partners with institutions to support open access, added, “I couldn’t be happier that a casual conversation last winter with colleagues at KU has led to this symposium. Given our Open Access Network’s initial emphasis on large-scale funding models for humanistic and social science disciplines and KU’s distinguished institutional commitment to open access, we look forward to working with our cosponsors Allen Press and SPARC and our eminent group of participants on better ways for making scholarship available to all.”

The following international group of participants will be joining the symposium at KU: Juan Pablo Alperin, Simon Fraser University; Ivy Anderson, California Digital Library; Arianna Becerril García , Universidad Autónoma del Estado de México; Raym Crow, SPARC; Martin Eve, University of London / Open Library of the Humanities; Kathleen Fitzpatrick, Modern Language Association of America; Jean-Claude Guédon, Université de Montréal; Lorraine Haricombe, University of Texas – Austin Libraries; Neil Jacobs, JISC; Heather Joseph, SPARC; Rebecca Kennison, K|N Consultants / Open Access Network; Mary Rose Muccie, Temple University Press; Williams Nwagwu, Council for the Development of Social Science Research in Africa; Charlotte Roh, University of San Francisco; Michael Roy, Middlebury College; Ralf Schimmer, Max Planck Institute; Kathleen Shearer, COAR (Confederation of Open Access Repositories); Dave Shulenburger, Association of Public and Land-Grant Universities; and John Willinsky, Stanford University.

Participants from KU will include faculty members Marc L. Greenberg, director of the School of Language, Literatures, & Cultures and professor of Slavic Languages and Literatures, and Town Peterson, distinguished professor of Ecology and Evolutionary Biology. Representing the libraries will be Kevin L. Smith, dean of Libraries; Ada Emmett, librarian and director of the Shulenburger Office of Scholarly Communication & Copyright; Brian Rosenblum, scholarly digital initiatives librarian; Josh Bolick, scholarly communication librarian; and Musa Olaka, associate librarian for African, global, and international studies.

Please follow updates on the symposium website and mark your calendars to participate via Twitter during the livestream on November 17 using #KUOASymp16. If you have questions or comments, please contact the symposium planners Emmett, Kennison and Kieft at

Allen Press wins one gold, two silver awards in the annual Gold Ink Awards competition

Silver -  Scientific & Technical     Orchids, Volume 84, No. 10

LAWRENCE, Kan. – September 22, 2016 In this year’s Printing Impression’s Gold Ink Award competition, Allen Press won a gold and silver award in the Scientific & Technical category and a silver award in the Trade Magazine, Web category.

The Mineralogical Record won the gold award, Orchids won the silver in the Scientific & Technical category and Creative Quarterly won silver in the Trade Magazine, Web category.

Winning pieces were chosen on the basis of print quality, technical difficulty and overall visual effect. Nearly 800 entries were submitted to the competition this year.

“To win a Gold Ink award, every visual element of the publication needs to be at its peak—the design needs to be beautiful, the materials high quality and the printing flawless,” says Randy Radosevich, Allen Press CEO. “It requires strong teamwork, good communication and trust between the publication team and the printing team. We are very pleased to attain this level of success in partnership with our customers.”

The Gold Ink Awards is an annual competition open to all creators and producers of printed materials and has more than 50 categories to enter.

About Allen Press, Inc.
Allen Press, Inc., uses top-notch printing, content publishing, and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Bridget Bowles, Marketing Communications Manager, Allen Press, Inc. \ (785) 865-9568



Marcus Roberts Joins Allen Press


LAWRENCE, Kan. – June 28, 2016 Allen Press, Inc., is excited to announce the addition of Marcus Roberts to its growing executive sales team.

Roberts has more than 25 years of experience selling advertising production services, design and print to retail companies and design firms nationwide. He has a proven track record of helping major retailers increase traffic and sales through advertising production, direct mail and technological solutions. In his position at Allen Press, Roberts will continue to work with retail clients and design firms as they use these creative solutions to achieve their goals.

“I am very excited that Marcus has joined Allen Press. He has a creative eye, a desire to help and deep experience in print design and production,” said Martine Padilla, Vice President of Sales. “He is an excellent addition to the team as we move Allen Press forward.”

Roberts comes to Allen Press from Colortek and was previously a sales executive at Vertis Inc., Mozaic Inc. and Missouri Color Prepress. During his career Roberts has worked with major retailers and design firms such as Kohls Department Store, Barkley, Price Chopper Grocers, Valu Merchandisers and Payless Shoe Source.


About Allen Press, Inc.
Allen Press, Inc., uses top-notch printing, content publishing, and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Bridget Bowles, Marketing Communications Manager, Allen Press, Inc. \ (785) 865-9568


Rinke and Preston-Cargill Promoted to VP Roles


LAWRENCE, Kan. – May 24, 2016 Allen Press, Inc. is happy to announce that Julie Rinke has been promoted to Vice President of Business Support Services and Maria Preston-Cargill to Vice President of Marketing.

Rinke has added purchasing, scheduling and inventory management to her responsibilities in addition to estimating and contracts, which she managed previously. Preston-Cargill is responsible for developing products and services, managing the brand, and spearheading all corporate communications. She will continue to oversee the Publishing department as well.

“Maria and Julie have established themselves as excellent, team-focused leaders,” said Allen Press CEO Randy Radosevich. “Their industry and company knowledge are an asset to everyone who interacts with them. They were invaluable resources to me when I began in January and I am happy to share the responsibility of leadership with them during this exciting time of growth at Allen Press.”

Rinke and Preston- Cargill serve on the executive leadership team, which includes CEO Randy Radosevich, President Rand Allen, COO Dee Ann Berry, VP of Production John Rodriguez and VP of Sales Martine Padilla.

Rinke joined Allen Press in 1988 as a Data Collection Administrator. Significantly, she has led multiple teams though changes in the printing industry. Most recently, Rinke served as Director of Client Solutions. Rinke holds a bachelor’s degree in Journalism from the University of Kansas.

Preston-Cargill joined Allen Press in 2011 as a Publisher and has since served as Publishing and Advertising Sales Manager and Director of Publishing. Prior to joining Allen Press, she served as Director of Marketing at The World Company and Director of Sales and Marketing at Sunflower Broadband.

Preston-Cargill earned a Masters in Integrated Marketing Communications and a bachelor’s degree in Journalism, both from the University of Kansas.

About Allen Press, Inc.
Allen Press, Inc. uses top-notch printing, content publishing and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Bridget Bowles, Marketing Communications Manager, Allen Press, Inc. | tel: 785.865.9568


Cross Honored with CSE Distinguished Service Award

Holding for Ruth

LAWRENCE, Kan. – May 19, 2016 – On Monday, the Council of Science Editors (CSE) recognized Tim Cross, Allen Press Product Education Manager, with a Distinguished Service Award.

Cross has served as a CSE volunteer in a variety of positions for more than 10 years and served as President in 2014-2015. The Distinguished Service award recognizes his contributions to furthering scientific communications and his commitment to CSE and its programs.

“Through his work with CSE, TIm has forged connections with science editor organizations in other countries and helped industry newcomers get connected,” said Maria Preston-Cargill, Vice President of Marketing at Allen Press. “Tim’s awareness of key trends in the scholarly communication industry has  made him a invaluable asset to CSE’s membership.”

As Product Education Manager, Cross manages a portfolio of products that serve scholarly and association customers and curates Allen Press’s annual Emerging Trends educational seminar.

Cross received the award at the CSE Annual Meeting, in Denver, Colorado earlier this week.

About Allen Press, Inc.
Allen Press, Inc., uses top-notch printing, content publishing and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Maria Preston-Cargill, Vice President of Marketing, Allen Press, Inc. | tel: 785.865.9265


David Mack Joins Allen Press as Director of Prepress and Digital


LAWRENCE, Kan. – May 18, 2016 Allen Press, Inc. announces that David Mack joins the team as Director of Prepress and Digital.

“We are excited to have David start collaborating and working with our current staff to find new ways to optimize our prepress operations,” said John Rodriguez, Allen Press Vice President of Production. “He will play an important role in moving our Prepress department forward.”

Mack has over 17 years of prepress management and specializes in optimizing prepress structures and workflows to maximize efficiencies.

Previously, Mack managed prepress operations for Cadmus Communications (Cenveo Publisher Services) and R.R. Donnelley. Most recently Mack was responsible for premedia operations for Trojan Press, Inc. in Kansas City.

He holds a Bachelor of Science in Graphic Arts Technology Management from the University of Central Missouri and a Commercial Arts Certificate from the Joe Herndon Area Vocational Technical School.


About Allen Press, Inc.
Allen Press, Inc. uses top-notch printing, content publishing and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Maria Preston-Cargill, Director of Marketing, Allen Press, Inc. | tel: 785.865.9265

Industry Sales Leader Kevin Bowen Joins Allen Press


LAWRENCE, Kan. – April 22, 2016 Allen Press, Inc., is pleased to announce that Kevin Bowen will be joining its team as a sales executive in early May.

Bowen comes to the position with over 30 years of print industry experience and will focus on forming partnerships and strategic plans that deliver the results his clients look to achieve.

“We are elated that Kevin is joining our team,” said Martine Padilla, Vice President of Sales. “His deep knowledge of the publication industry gives both his clients, and Allen Press, a wealth of expertise to rely on when developing impactful and on-target cost-effective printing programs.”

Previously, Kevin held sales positions with The Ovid Bell Press, IPC Printing and Quebecor Printing. Bowen’s educational credentials include an MBA from the University of Pittsburgh and a Bachelor of Science from Pennsylvania State University.


About Allen Press, Inc.
Allen Press, Inc., uses top-notch printing, content publishing and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Maria Preston-Cargill, Director of Marketing, Allen Press, Inc. | tel: 785.865.9265


Derek Gates Promoted to VP of Finance


LAWRENCE, Kan. – February 9, 2017 – Allen Press, Inc. is proud to announce that Derek Gates is promoted to Vice President of Finance. In addition to his current role as Controller, Gates will now oversee Information Systems.

“Derek has immense knowledge of financial accounting and has been a true asset as we’ve transitioned to a new enterprise resource planning system,” said Randy Radosevich, Allen Press CEO. “His dedication to Allen Press and leadership skills will continue to push us closer to our goals.”

Gates joined Allen Press in 2004 as an Association Manager. Since then, he has held multiple leadership roles including Manager of Association Management Services as well as Manager of Business Administration. Gates earned a Masters of Business Administration and a bachelor’s degree in Business Administration, both from the University of Kansas.

Gates will also serve on the senior executive leadership team, which includes CEO Randy Radosevich, President Rand Allen, VP of Sales Martine Padilla, VP of Marketing Maria Preston-Cargill and VP of Operations Julie Rinke.

In his spare time, Gates enjoys golfing, fishing and spending time with his two young daughters.

About Allen Press, Inc.
Allen Press, Inc. uses top-notch printing, content publishing and precision marketing services to help organizations make their stories come alive.

For further information, contact:
Maria Preston-Cargill, Vice President of Marketing, Allen Press, Inc. | tel: 785.865.9265