Journal Call for Papers: Improving Your Approach

journal call for papers approach
BY TAYLOR FULTON

The competition for quality journal manuscripts is at an all-time high, with more journals, fewer international barriers and sleeker author services than ever before. In times like these, what’s a publisher to do?

The answer: a timeless classic—marketing.

Okay, maybe this is a little biased. As a Publisher with a keen interest (a.k.a. obsession) with great marketing, I tend to believe that strategic marketing can defy gravity, move mountains and make time stand still.