BY TAYLOR FULTON
The competition for quality journal manuscripts is at an all-time high, with more journals, fewer international barriers and sleeker author services than ever before. In times like these, what’s a publisher to do?
The answer: a timeless classic—marketing.
Okay, maybe this is a little biased. As a Publisher with a keen interest (a.k.a. obsession) with great marketing, I tend to believe that strategic marketing can defy gravity, move mountains and make time stand still.